Nigeria’s prolific rapper and afro-fusion sensation, Blaqbonez revealed that his first music video was shot with a budget as little as fifty thousand Nigerian naira only.
Blaqbonez made the revelation while advicing young creatives to invest more in promoting their craft.
In a post culled from Zamanisblog, Blaqbonez revealed that after shooting the video, he did not even share it in the media because of it’s poor quality but did series of other promotional videos to promote his craft.
“I shot my first video for 50k naira , I DIDN’T even share the video on media but did series of promotional videos.
“The truth is I’m passionate about the world hearing my sound than seeing my face. I prefer to shot video for 50k and use 1 million in promoting it.
“I’ve been promoting my new single and meeting new people. The results are there. The challenge has gone viral on “ he said.
According to him, “Few artistes are this smart. Some will shoot a video for 30 million and fail to promote.
“They contact bloggers and be like “ Baba, e dong red oh, just hold this 20k push me this my new song. I over spend for my video.”
Well, in Zamanis words:
“Seriously? You produced goods without a marketing plan? How will your product reach the final consumers?
Blaqbonez has laid a mark in the industry. Recently, he got nominated for the Viewers choice award for Best Music video of the year category by the Headies alongside TG Omori and other creatives.
Interestingly, Blaqbonez directed the video for which he has been nominated. He directed the video for his recent single, “Back in Uni.”
He is originally known as Emeka Akumefule.